Peppy Network
The Future of Advertising Measurement
Cost Per Presence replaces guesswork with proof, turning OOH campaigns into verifiable, auditable impact.
Screen
Digital display shows your ad
BLE Beacon
Bluetooth signal broadcasts
User Phone
Peppy app detects presence
Verified
Cryptographic proof of presence
Advertiser Pays
Pay only for verified views
Why CPP?
Truth Over Estimates
Traditional CPM counts opportunities to see. CPP counts people who were actually there.
Attribution Built In
Every verified presence links to an on-chain record. Know exactly where your budget went.
Retarget the Real World
Bridge physical advertising to digital follow-up. Reach people who saw your billboard, online.
The Three-Sided Protocol
Users
Earn rewards for verified presence
Operators
Verify via BLE infrastructure
Advertisers
Pay for truth, not estimates
The protocol aligns incentives across three stakeholders with cryptographic proof as the shared language.
Ready to see it in action?
Run a simulation or build a pilot proposal with real-time CPP projections.